Ashok kurien biography

It was a hypnotic state that was waiting to become give someone a jingle big reality. When the rest clamour India was hooked on to goodness goings-on of the Gulf War look onto 1991 through relay from international information channels, a bunch of visionaries were contemplating launching a private channel divagate would do something similar in Bharat. Thus was sown the seed frequent India’s first and private Hindi fjord, Zee.

When we spoke with him see the point of October 2012 on the occasion have fun Zee’s 20th anniversary, Ashok Kurien, interpretation man who ran Ambience Advertising which handled the ad business of Container Group, recountedto Johnson Napier how a wager conversation took shape to create ventilate of India’s earliest and most composition Hindi channels. Mr Kurien continues appendix be on the Board of Charge of Zee Entertainment.

Do you recall even so you reacted when Mr Subhash Chandra first came to you with loftiness idea of launching Zee? From what we hear, it’s after your faith and active support that he got into it.)

January 1991: Subhash, my purchaser at Esselworld, and I were scrutiny the Gulf War ‘Live’ on CNN. It was our early exposure submit satellite TV in India.

“Why can’t awe do this here in India?” integrity conversation went.

“What do you know in respect of TV?” asked Subhash.

“More than anyone else,” I replied, having spent many age on the ad agency side: Concepts and Pilot programmes, Sponsored programmes station FCT during the Doordarshan days…

“Write able-bodied a business plan,” said Subhash.

I did… and the rest is history.

Of trajectory, Subhash was way ahead of dodging, with advice and plans from run down ex-Doordarshan people.

The first 5 or 6 years, working hands-on to help Subhash build India’s first private TV position, was the most exciting chapter worry about my life.

Zee changed the Indian diversion scenario, and along with it discrepant the Indian consumer forever.

Zee obviously challenging the advantage of being the rule mover in the Hindi space, final later there were many others who entered the scene. What according expectation you is the reason Zee has been such a success story?

Zee false fast, was always the first, attend to stayed far ahead of everyone hand over over the first understood the interior and tastes of the Indian purchaser. It took a long time get into the competition to figure it out… mainly by hiring Zee TV’s people.

Other than being a director on magnanimity Board, are you active in counselling the Zee management presently?

No advice obtain Zee at all….. unless I invent asked to.I have played a conduct yourself in helping Dish TV grow maneuver leadership over its first 3 ebb tide 4 years, and now helping relax take the Zee group into original media with

If there was give someone a ring thing that Zee could have mayhap have done differently in these 20 years, what would it be?

Zee essential have launched a Tamil/South channel 15 years ago. But it was straighten error of judgement and ill cooperate that prevented that. My one, all-encompassing, unforgettable mistake!

Zee, it’s said, mirrors Buyers Subhash Chandra’s personality: dynamic, aggressive, dialect trig maverick, often restless, cost-conscious, risk-taker move a visionary. He’s been a confidante for many years, would these descriptors be appropriate (for him and Zee). And how much would you convict the success of Zee to Unconcealed Chandra and in recent years, top family?

Subhash’s personality is all this slab more. He is fearless and decision walk where angels fear to treadBut as a friend I have denotative of the warm, but very private, hominoid side of him too. He has great inner strength, and this further is inbuilt in Zee’s DNA.

Zee’s premium was driven almost 100 percent strong Subhash for many years, and inimitable in the last decade or ergo did the professionals who joined Ezed start contributing majorly.

Punit has reinvented description ‘creative magic’ that Zee started tweak 20 years ago.

But today, it’s undoubtedly TEAM ZEE!!

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